Malaysian Indian Creator Campaign for Mall Lifestyle & Tenant Videos
KOLabOfficial
Marketing Agency
About this campaign
A shopping mall in Petaling Jaya is seeking Malaysian Indian creators to produce short-form lifestyle content for a proposal-stage campaign featuring Deepavali festive coverage and selected tenant spotlights. The content should help drive mall awareness, showcase the festive atmosphere, and highlight tenant offerings across F&B, Beauty, and IT Zone. Creators should be comfortable filming on-site at the mall and creating engaging walkthroughs, recommendations, voiceover, or on-camera videos in English or Bahasa Malaysia, with Tamil subtitles where relevant. *This campaign is currently at proposal stage and subject to client confirmation. Final creator selection is not guaranteed and will depend on client approval, creator fit, availability, rate, and final campaign requirements.
Requirements
Looking for Malaysian Indian creators based in Malaysia, preferably in Klang Valley, with strong audience fit for families, working adults, and general mall shoppers. Priority will be given to creators with good engagement, average video views, audience fit, and content quality rather than follower count alone. Creators must be comfortable with on-site filming at a shopping mall in Petaling Jaya, short-form video editing, caption writing, and tagging the official mall account. Content language should be English or Bahasa Malaysia, with Tamil subtitles where relevant. Suitable niches include lifestyle, family, food, beauty, and tech.
Deliverables
The campaign is expected to include 5 short-form videos, subject to final client confirmation: 2 videos covering the Deepavali festive campaign and 3 videos featuring selected tenants from the F&B, Beauty, and IT Zone categories. Content should be lifestyle-style, such as mall walkthroughs, tenant recommendations, festive highlights, or voiceover/on-camera storytelling. Preferred length is 30–60 seconds per video. Creators should write captions, tag the official mall account, and publish on the agreed platform(s). Tamil subtitles can be included where relevant. *Only selected and officially confirmed creators will be assigned deliverables. Content should be lifestyle-style, such as mall walkthroughs, tenant recommendations, festive highlights, or voiceover/on-camera storytelling. Preferred length is 30–60 seconds per video. Creators should write captions, tag the official mall account, and publish on the agreed platform(s). Tamil subtitles can be included where relevant. *Only selected and officially confirmed creators will be assigned deliverables.
Hiring brief
Job type
Sponsorship
Compensation
Cash
Payment timing
Proposal stage only. Payment applies only to selected and officially confirmed creators. Tentative payment after client approval of video draft and/or final posting with screenshot. Final terms confirmed before engagement.
Platform preferences
Usage rights: Creator posting is required. Additional usage rights such as paid ads, whitelisting, raw footage, or extended usage will be confirmed separately if required.
Budget
RM 1,000 - RM 1,500 · per reel
Campaign details
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